YouTube Channel Success with Dave Maze [Ep203]

Dave Maze joins us on this episode to discuss how he was able to receive 100% rights to the Kinotika YouTube channel of which he was once the main host.  We're also diving into the features and characteristics of a successful youtube channel and brand. We're analyzing current successful channels and others that used to be in the spotlight and have since dropped off quite a bit.  Building a youtube channel is no walk in the park. Many people seem to want to build a new channel each and every day and expect results to become evident from one day to the next; in this episode, Dave and I are discussing the realities of YouTubing and how it is a very burdensome task.

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Transcript

Welcome back to another episode of the Miami video podcast. My name is Ariel Martinez on this episode, we're talking with Dave Maze. Now we've had Dave on the show before on this one, though, we're discussing how he recently reacquired his old channel keynote Tika. He was able to get it back and now he is a hundred percent owner of the channel, what he plans to do with it.

And also we're analyzing what it takes to have a successful YouTube channel. We're discussing the different steps and tactics that you can. One can possibly take the algorithm, how successful channels have gone down in viewership and how unknown channels have basically gone up. It's very interesting. We have a very interesting and thoughtful conversation regarding this.

If you're interested in opening, you're starting your channel, your podcast, whatever it is, we're starting to analyze. What's going on with the algorithm, with the audience, with retention rate and all this stuff that we really don't know much about. So we're trying to see how much does the viewership, how much of your content really plays a factor on this, or is it purely the YouTube algorithm or is it a combination of all of it?

So it's a very interesting conversation that we have. We bring up topics that and ideas that we really didn't think about before. And it kind of forced us to sort of rethink both of our strategies on the show. Dave is a good friend of mine and I'm super glad I had him on the show. Um, and we had such a great conversation just looking forward to, uh, to what he does with his channel.

But anyways, I'm done ranting with all that said, uh, here's my conversation with Dave Mays hall, right? Dave made. You're back with us last time you were here. This was the filmmaker podcast. Now it's the Miami video podcast. I like that. How you doing man, dude, Git. I kind of wore my Miami shirt too. I don't know if you noticed.

I love that. I see the Palm trees all over it. It looks really, really cool. I just picked us up. Need to get you out here. Just pick this up, off, off a Ross. Have you ever gone to Ross to get I born and raised on Ross? I don't know about you, but like my mom and my grandma, basically Ross is like, they're like crack cocaine.

Like they go there all the time. They're obsessed with ROS and Coles for the, for the sales. You can't go to Kohl's like normal price because it's like over price, but they always have sales and stuff. So it's so funny, Ross, like you go there expecting, it's like a treasure hunt. You got to go find the hidden gems in there.

That's kind of how I see it. You go there. You're there for hours though. Find the good stuff. Yeah. It's like, there's all these like neon colored, you know, shirts and like purple shirts with these, the most disgusting, like design you could ever imagine. But then right next to it is this shirt. I'm like, actually that looks kinda good.

And you kinda think to yourself too, like, am I deceiving myself here? Like, is this just like mediocre because it's next to so many bad shirts, but then you try it on. It's like, oh, it actually fits well. And I feel like they get you to with like TJ Maxx, Ross, those places. Cause it's like compare at $70.

I'm like, nobody's buying this shirt for $70. Like I think it's all a scheme. Like this was designed to be sold at Ross for, I think I paid $10 for this shirt. It was designed to be sold for $10, but the tag is supposed to say, and it's always all these weird brands that you've never heard of too. It's like, compare it $79.

We're selling it for $10. I'm like, I think that's all a scam. I don't know. Have you ever seen those kiosks at the. Where all you see from a distances sunglasses there, Ray ban Oakley, you see these big brand sunglasses. And then as you get closer, they're small letters on top of the big letters that say compare prices to Ray ban compare prices to so they it's, it's, it's kind of like a draw that gets you where you just see the big brands and that's what draws you closer in solving.

See, like just something now they got you. And now you got to a. Talk to this person that's probably going to approach you. Totally. It's so annoying anyways, man. So you've had some big changes in your life. That's amazing. Um, I saw you recently reacquired keynote Tika, uh, your, the YouTube channel that you were once the, the main host for you moved on to do indie mogul, and then you came back and you said, I want my channel back.

Well, how did that whole, how did that whole thing kind of, uh, materialize? Yeah, sure. So, um, this last year I kind of took the year off. Um, and I think we discussed this previously. The last time we talked, but I took the year off after Indy mogul and, um, worked for my cousins and did some commercial work, uh, still doing video lots and lots of videos.

Um, but it was a really healthy time for me. And I was just want to encourage anybody who's listening, who maybe is in that creator space. If, um, they feel like it's taking a toll on their life and their family then considered taking a break and not worrying about the algorithm and all this and that.

Cause like I took a whole year off and I came back like stronger, better. Like my marriage is better. I feel healthier. Um, my relationship with my kids is better. Like overall that last year, even though I kind of was kicking and screaming the whole time, not the whole time, but especially the first half.

And I remember having a phone call with you about this, um, like two months in, I was really kind of depressed and you really brought something up. You're like, you gotta realize that your identity is not in what you do. Your identity is in Christ and it's in who you are as a person and, and who you are to God and stuff.

So like, I really resonated with that. And it was, you. Kind of pointing that out to me, honestly, Ariel, and I appreciate your honesty, uh, in that way. So, um, that being said that whole, you know, 20, 21, for me, it was a very good year. But to go back to what you just said, um, yeah, I was hosting indie mobile channel with over a million subs in the filmmaking community and it was kind of the dream job for a lot of people.

I would, uh, I would guess, and even for myself, obviously, to like, to be able to do YouTube full-time at that scale with a crew, with a set in Hollywood, it was kind of like a dream come true. Right? I found that it wasn't, um, it wasn't what I was expecting. It didn't fulfill me, you know, and that's where, you know, I feel like I needed that last year to really kind of re evaluate my life and, and to go back to God and realize that I get my identity in him.

So, um, anyways, I quit my job working for my cousins back in February, I'm still working with them on a contract, a contract basis. But, um, the last year I was a full-time employee. So I was doing eight hours a day, you know, nine to five kind of thing. And, um, so we transitioned to a contract-based and they got pregnant.

And so they were like, Hey, we know we were going to like, do a bunch of videos with you, but, uh, we're pregnant now. And Amy is like, feeling really sick, so we can't really shoot anything for awhile. And I'm like, great. I just went freelance. I lost my health insurance. Like I lost all my reliable income. I need to figure out how to make money to pay the bills.

So, um, it was completely on me, you know, it was my decision to go contract. So, you know, I wasn't, I didn't feel entitled to anything by them by any means, but I was expecting to at least have at least half of my income coming from them potentially. But, um, so it was just one of those moments where I was just trusting God that he would provide work.

And, um, I started doing YouTube again on my own personal channel. And, you know, I had like 6,000 subs there cause it was just sitting there for the last four years. And I posted my music video parodies on there. Um, okay. Over the years. And I was, I just started doing some kinda Tika videos, again, style videos.

Um, which if you're not familiar, can you, Tika was the channel I started about four years ago. A company hired me to host it. It was not my channel. I did not own it, but they paid me to host it and a. Connor McCaskill also helped me shoot and edit that. And he moved back to Tennessee and he started working with me again, uh, back in February.

And we were just doing the videos and everything was going great. And I was just talking to my buddy, Zach, who, um, used to host Keno, Tika. He was the guy who took over for me when I went to Indy mogul, and he decided to quit back in December. And he's now working for Matt de Vela, doing all his video editing, not all, but he's one of the editors that's working for Matt of Ella.

Um, and so I talked to Zach, I was like, can I, do I have your blessing to like pursue reaching out to Canada Zika? Because Zach told me that they had no plans of like hiring another host. They had no plans on like what they wanted to do with the channel. Um, the owners of the channel just kind of were like, yeah, we're kind of done with it.

Like. You know, it, it's not making a ton of money. It's just kind of sitting there. Uh, we don't want to kind of hassle with finding a new host and stuff. And so I asked Zach, I was like, I know you don't work there anymore, but I just kinda want your blessing on this. Cause he's a good friend of mine. Sure.

And he was like, dude, go for it. Like you and Connor kind of created that channel and like, there's really nobody else that could take ownership because, you know, I have 200 of my past videos on there. It's like a library of all my old videos. Um, and Connor too. Who's working with me. So. Uh, I started exploring that I reached out to my old boss who doesn't work there anymore, but they're based in China.

And so, yeah. Okay. We did, we had to do like a FaceTime call. Um, and yeah. So yeah. Did I just drop a bomb on you? Did you not know that? Well, it was almost, I almost, uh, the name would almost suggest it, but I really didn't never really knew what Keno Tika meant. So it doesn't mean, yeah, it doesn't, it doesn't really mean anything at all.

Um, yeah, it was basically, um, a company that had started multiple channels, um, and the camera gear. Industry and in the camera space. And it was like this investor who is from apparent, this is all what I was told. So the investor from San Francisco who I looked up his name and he is a real person, but he lives in China and he's was investing in like camera gear news, and like investing in DJI and different things.

So I don't, I don't know the full story to be completely honest, but, um, it was always a question mark, where the money was coming from and who this company was. So let's just, everything has been kind of like a little shady over those years, but because I was like, I would like to take ownership of this and make it not shady.

And like, I own it like, and make it fully, fully American and fully normal. So, um, I reached out to my old boss. And he was at first, he was like, do you still have the login credentials for keynote Tika? And I was like, yeah, I do. I can actually still get into the YouTube studio. I still have my old email and everything.

And I checked in, you know, like my, uh, my apple password manager still had all the login information and, uh, and he was like, you could just take it. I was like, uh, I don't, I don't want to just like, I was like, I don't want to just like take over and not have permission. Like he was suggesting because I had YouTube, uh, studio that I could just change the name and just start uploading.

He's like, they won't even notice they w they don't care. And I was like, I was like, well, I feel a little uncomfortable doing that because basically I was a manager of the channel, but not primary owner of the channel. Um, the owner is the investor person. So, um, So I was like, can you please just like, I'm not a primary owner and they could essentially delete it at any moment if I did that, plus I feel morally wrong about that.

So, um, so anyways, so about a week goes by and he's like, okay, let me just like work some, some negotiating. And so he ended up just, uh, reaching out to the owner and, um, he like went up the food chain to all the people that he knew back when he used to work for them. And, um, he came back and he said, you have full permission to take the channel for free.

Um, and we're going to transfer primary ownership over to you. You're the only person on the planet that we would do this to basically cause like I kind of started it and they're like, we understand that this will really help you and benefit you. Um, and so we would just want you to have it cause we don't want to do anything with it anymore.

Um, so I didn't have to pay anything for it. They just gave it to me. Wow. And they added me as an owner. And then when you're an owner of the channel, it takes seven days. If you're like new on the, I don't know all the Google stuff, but like on the Google management side, you have to be, uh, an owner or something for a week before you can become a primary owner.

And so I waited a week. I became the primary owner and then I booted off everybody else. I was able to delete their accounts. And so now I, you know, my Gmail, my, my own login is, is attached to Keno Tika. And then I posted my first video this Monday, um, as you're listening to this, it's March 25th, but it was this week.

Um, and, uh, I changed the name of the channel to Dave Mays. So, um, Now we can talk about that if you want, but I just felt like the name didn't really mean anything and people, it was just confusing and that if I'm going to own it anyways, like I didn't want to have to build up two different brands, the Dave Mays brand and the Keno Tika brand.

And, um, yes, there's like a bunch of videos where I say this is Canada Teeka, you know, but people can just figure it out that it used to be a different name and now it's Dave Mays, but that whole thing unfolded. Yeah. So I, I kind of shut down my personal channel and just kind of am just going full into this channel, which is the CUNY ticket channel, which has 87,000 subs, I think.

So, um, hopefully we can get that up to, uh, all right. Now it's 89. I don't, I don't know, but we're close to a hundred, so I'm hoping to hit a hundred this year. That's kind of my goal. So all I'm sure you're going to get. We'll see, but man, that's, that's pretty incredible how that whole thing happened and yeah, I could see what they mean by you're the only person, since it is essentially all your videos that is up on the channel.

Um, did they do that with all the other channels that they owned? I don't know. All the chair aware of. Oh, there's only one other channel that I know of. Um, and it's called we talk UAV, a guy named Alex is the host. And we've been in communication this, uh, this last month because he's been a little frustrated with them, not paying him on time and stuff.

So I was telling him like, you should just do what I did, like try to get ownership of it. But, um, It might be a little different. I tried to get ownership of CUNA Teeka before, before Indy mogul, I tried to get it and it was going to happen. And then at the last minute they backed out and they're like, no, nevermind.

We'll just keep paying you. And we don't want to, we don't want to give it to you. And I w I was going to pay for it. Like I was going to like, give them the revenue for a year or something until I paid off like the value of it. But, um, yeah, technically, um, they gave me the brand of Kennedy ticket, cause it's a, it's actually against YouTube policy to sell a channel.

So, but what you can do is, is transfer ownership of a company to different people, and that can include the YouTube channel. So, um, you know, if any lawyers are listening, then kina Tika, the keynote Tika brand was given to me. So I own the domain keynote, tika.com. Uh, I own the brand. And then I included with that was the YouTube channel.

Which I was, I then decided to change to the name, Dave Mays. So what was, uh, what was on the website? Uh, they had, uh, they, the initially wanted to do like a cinema D or Sydney D kind of new shooter kind of thing where, yeah. And so when I first started the channel part of my contract was that I would write a blog along with the videos and that got back, got old really quick.

I was like, I don't want to do this. So, um, they ended up, they ended up hiring a writer to write a blog posts alongside the videos I would make. Um, and, uh, but then they ended up just after like a year of doing that. They're like, eh, we don't, the YouTube channel is doing better and we don't really care. So, um, so yeah, but if you just go to keynote, tika.com, it just forwards to my website now.

Very cool. So now that you have the channel, now that you have all your subscribers back, what's the plan. Do you plan on continuing the same path or do you have anything specific else planned? I'm kind of picking up where I left off within the mobile. I had a lot of ideas that I wanted to do, um, that I got a lot of, I don't want to say a lot, but I did get pushback from, uh, indie mogul.

Um, they wanted me to stay basically just keep doing what they've been doing, which is great. Like, I love the channel and I love what Ted created. Um, I had some other ideas. I, I feel like there's really a hole in the, in our niche that can be filled by somebody that's doing a little bit more broader, um, appeal topics that I'm trying to basically find that balance of, um, the YouTube John rhe, like style that can hold retention and have interesting titles and clickable concepts, but not be cringy.

So like, that's really, my number one goal is to find that balance of like, my personality is a little bit more cringe than the overall market of our niche, I think. And so, um, I've, I've thought for the last couple of years, like I needed to start just an entertainment channel, um, and basically just target teenagers.

Cause I feel like I can perform for teenagers and they would. Like I can work in that market and not be cringy. I mean, it will be cringy, but like, I don't care. Like I that's just my personality. Um, but I'm not ready to do that right now. Cause I need to kind of like build something that's making money and entertainment channels or don't make a lot of money.

So, um, I feel like I have been given a huge blessing with this opportunity. And so I'm kind of, I'm going to keep doing reviews and, um, different things like that, but I'm also experimenting with finding ways to kind of take it to the next level. Um, with, with everything I feel like I've just been doing a lot of studying and of all the channels right now that are kind of big in our niche.

Right. Generally, like everybody's views are down overall really? And I think, yeah, so like, if you look at like potato jet, you would think like, he's, he was really I, and by the way, disclaimer, for all this, I love all these craters. I respect them extremely. Like, I, I respect all of these people. I'm just being, I'm just being, um, observant and constructive criticism here.

Um, and I don't, I don't think these decisions, these people are making mean that they're failing. They're probably all making good money still, but that being said, um, but potato jets views are down compared to where they were a couple of years ago, Peter McKinnon, especially. His views are way, way down his 6 million subscribers.

And he's kind of averaging 100,000 views a video. So he's not in his, and if you watch McKinnon's videos with the eyeball or like the understanding of what is working on YouTube, if you were to read the YouTube formula book or look at what Mr beast is doing and what the biggest creators on the planet are doing, McKinnon is not even, it doesn't even seem like he's trying to be a YouTuber.

He's just. Doing the vlogs that he's always done and just kind of being himself and putting himself out there with his personality, which is great. People love it. About a hundred thousand people, a hundred to 300,000. People love that. And that's enough people. If you're getting, if you're getting 300,000 views of video, like that's a very respectable living that you can make off of that with sponsorships and with the plus, his name recognition is insane.

So he makes so much money with the products that he sells. Um, so again, um, this is all my disclaimer to say that I restored. And so that's interesting. I've just been to know more about that. Uh, what, what what's going on, what's going on here with, uh, everyone's views dropping? Um, I don't know. I'm trying to figure it out, but I did have two videos.

I had one video in particular at indie mobile that, um, took off like a wildfire and it was exactly. The re it was completely strategized based on what I was studying, works with YouTube, with retention and understanding how the structure of a YouTube video is to keep people to watch to the end. And it's basically having some sort of premise or having some sort of storyline in addition to the review that you're doing that engages the viewers enough to keep them to watch to the end.

So the only video that I did for indie mobile, that was a success in that way, was the, uh, Maverick or the DJI mini versus inspired to drone video. Where I took the ma the mini two, and I put it head to head with the inspire two with like the X seven gimbal. And then I did like side-by-side tests and then I color graded them to be as close as possible.

And then the premise was Ted and I were going to watch the footage back. And I was going to try to see if I could fool Ted into thinking that the mini was actually the inspire. And like, basically just trying to see if I could trick him into thinking that the cheap $300 drone looks as good as the expensive drone.

So that type of content I feel like in our niche can get cringey really fast because people who take themselves really seriously, um, Start to get, start to like roll their eyes at the concept like, oh, I mean, this is so stupid. A $300 drone is not going to look like, like they're the ones. Filmmakers are the ones who are having to explain to like normal people.

Why a $4,000 camera is worth it compared to a $900 camera you buy at Costco. So when a YouTuber comes along and presents a premise like that, it, it causes eye-rolls. The reason that it worked was because yes, the concept was kind of silly, but the content was valuable too. Like, uh, you know, I was able to kind of share what I learned and like show some of the tricks I did to make the cheap one look better.

And then the fun of like the game show approach of Ted trying to figure out which one was, which like made people interested enough to watch to the end, to see if he got them. All right. So. Yeah. So basically I want to play around with that and our niche some more and again, with an emphasis on not making it cringy.

Cause I think I did another video that was maybe a little too cringy. That was the I Justine versus our Mondo video where I took an iPhone versus Alexa and, um, did some side-by-sides and like, you know, did this whole game show thing. And I don't think the edit was very good either. Um, a lot of that wasn't that was out of my control to the edit on it.

My first director's cut of that, I feel like would have performed better. But, um, basically there there's like definitely a million people that would probably consistently watch a channel that was like doing filmmaking camera gear stuff. That is working in the YouTube algorithm space, but then there's also providing value and information, uh, Parker WABE, Bob Walberg or whatever his name is.

He's doing that. He's, he's definitely somebody who's been like consistently doing the, I mean, he literally is doing the pro versus amateur videos or whatever, which performed very well. And it's for that same reason that it holds people's attention to the end. And so, um, I have some ideas that I haven't seen done before.

I don't want to share them yet because I don't want to do I have some ideas, basically. My problem, my problem with the review is like, if I talk about a camera, I kind of have to cover almost all of the specs that are important. And, but not every person cares about every spec. So I find them myself. I had to like really be aware of myself when I would watch reviews, especially like Gerald and Dunn.

He breaks up his reviews really well with the chapter mark. I think that's a little deadly for the video, because I just kind of looked at the chapter markers and just click to where I'm actually interested. So I, I only ended up watching, he's got a 10 minute video. I only ended up watching three or four minutes of it.

So I'm trying to figure out, like, I do need to provide all that information, um, to get the full picture of the camera. I don't want to just cover three or four things. Maybe I could experiment with that. Right. It's like the three features that I'm interested in, but then that borders on the line of like cringy.

It's like, you're not providing enough value here. You're only doing three things, you know? Um, so I'm trying to infuse other elements into it without the cringe factor, along with providing all that value somehow. So I've got some ideas for, so I'm not a YouTuber and I'm not, uh, it's funny. I've been saying that for years, I'm not a YouTuber.

I've, uh, I don't do like reviews like that or anything like that, but, um, I will provide some sort of. Uh, uh, consulting if you will. So I recently, recently about a year ago, a little less than a year ago, I got into golf. Golf has basically taken over like, it's really, it got me hooked. So I started watching a lot of golf videos.

The biggest golf channel that I've seen is called Rick shields. This guy does compared to his other, other golf channels that do this. Guy's like the biggest, and one thing that I noticed that he always does, and I haven't seen this on any other channel is basically he creates some sort of a. Attraction for someone for you to view till the end.

So if he's comparing to golf clubs, he'll say things like stick around till the end to see which one of these will win. You know, he injecting lines like that is definitely something that's attractive. I mean, for me, I always catch it. I know what he's doing. I see that, you know, um, and he always remembers to sort of in the middle of his video, if you're liking this video, go ahead and hit that like button hit that subscribe button, you know, things like that.

He's very, very good at that. So I definitely analyze that from the video creator point of view. I see what he's doing. Um, he does it very, very well. He, he, what he does well is build tension kind of like what's going to happen, you know, can this driver out drive that driver? Is this ball going to be the next thing that changes the game of golf?

Well, stick around and find out, you know, like things like that. Uh, Yeah, it has been, has been very effective. I think, especially for him. I mean, the guy is now over 2 million subscribers for a golf channel, you know, so it's, uh, and I just looked, I just looked at it. That guy is doing phenomenal stuff and mind you.

And I noticed from again, from a video creator, he only recently started shooting with good cameras. And when I say recently, I mean the last four or five, six months, everything he's been doing with iPhones, like he does his video, he would do his videos with nothing, but I phones all his B roll, everything.

I, well, I'm coming out all this with the kind of trial and error that I've had over the last five years, four and a half years doing this. And then also just studying a lot like this last year was a study year for me, like just masterclass on just reading. Reading this book, um, the YouTube formula, if you haven't read this or you're not familiar with it, this book that I'm holding up on camera cameras, you're watching the YouTube formula by Darrel eaves, highly recommend this.

Um, it's basically the Bible for you tubers and it's kind of like the things he teaches in this are all about retention, click through rate, like how to build tension. Like you're saying how to like, build a, a good thumbnail. And just because we're in a professional niche here with the filmmaking community doesn't mean that these rules don't apply.

And I just keep going back to that, um, inspire versus mini video because that video, I just remember the analytics, when I was working there, it was like, we were getting, you know, 70, 80% retention and it blew up. It's I it's close to a million views now. Yeah. That's the only video that we ever did like that, but like I'm learning that the cringy, like YouTuber face thumbnails don't necessarily work super well in our niche.

Um, because it's cringy, like we have so many, let's just be honest, like middle-aged men who watch this content and like that's a huge turn off to them. Um, and so, but then also I'm also considering the fact that over the next 10 years, we're going to be getting a bunch of kids coming out of high school and college that are growing up, watching Mr.

Beast and all this and that. So they're going to maybe not be as triggered by the YouTuber face, you know? So, um, but that's, that's my key thing that I've learned recently is like to work well, basically every creator that is very successful. And our niche kind of has a little bit of a swag to their content, like Parker, Peter, McKinnon, Maddie, like they're all Sam colder.

Like they all are kind of aspirational filmmakers in a way because people look to their work as like, oh man, what they're doing is so epic. So cool. So sexy, you know, um, whereas like potato jet KW myself, Jared, Polin like, they're all very funny entertainment focused. Um, and I mean, potato jet has clearly worked really well.

Um, but he's actually a very good filmmaker in DP. So, um, he's got that going on. So like, I think I'm decent with shooting, but I'd never care about. The production very much. I'm always like, just give me the story, give me the entertainment. And I think that's where YouTube is. That's the sweet spot for YouTube really?

Cause like you said, you're a golf channel, rich Scheels, like any channel outside of the filmmaking tech channels kind of can get away with like crappy cameras. In fact, I think it kind of enhances the storytelling because it feels more authentic, more DIY kind of. So, but with our niche, I've found, it does kind of have to have a certain level of quality to establish that you're like, no, what you're doing, but I think the problem is all these channels.

Like right now, if you just search, um, let's just say, for example, the GH six, the Panasonic GH six just came out. If you just search Panasonic, GH six on YouTube, you're going to find all these channels of all these guys that look like amazing guys. They all have great value. Um, but there's so many channels now that have about 2000 subscribers that are getting, you know, on a GH six video may be 1200 to 7,000 views on those videos and all those new channels that didn't exist four years ago are people that saw.

Peter was doing what Maddie was doing four years ago. And they're like, I can do that. And now they're doing it. Everybody has the exact same set with the wood and the RGB lights and the aperture one 20 D and they're all shooting on the seven S three or, you know, maybe a  or a black magic or whatever. And like, there's nothing creative or interesting about that.

I think it's valuable to input your opinion and to be yourself and like, nobody can be you. So like be yourself. And that's totally great. And I don't fault any of these guys and I've been that guy as well. Um, I think that's the problem with the niche right now is there's so many people doing it because we're all video professionals.

Like every single one of those channels are freelance filmmakers who are just like, I'm going to do a YouTube channel on the side while I do my music, videos and weddings and whatever. And that's a great way to kind of build a following. And like, if you're doing it specifically to kind of grow your career as a freelancer, then that's great.

But for the YouTube, or like, I want to be, I could care less about making movies or commercial projects. I don't want to work with another client for the rest of my life. Like I just want to make YouTube forever. And I love cameras. I could talk about cameras all day. Um, I don't care what camera it is. I'm fascinated by it.

And I love picking it up and figuring out how to use it. I don't really care about shooting, like epic cinematic stuff. I just like the camera. So like for four or five years, I felt like I was sort of being. Like told it's not about the camera. It's not about the camera. Like you gotta tell a good story or whatever.

And it's like, yeah, that's true. But I, to me, the story is the camera. I like the camera. I'm kind of obsessed about the product. Um, and I don't know if that I don't, and that's kind of, the problem for me is like, I don't really care to go shoot like Armando fear. He would like take an a seven S and go shoot a short film.

And then he would like talk about his experiences in the cameras shooting a short film, but like, I don't care to make a short film. I just want to like, make an entertaining YouTube video about the seven S you know. Yeah, no, I know exactly what you mean. I'm one of those that I love the camera as well.

I'm a huge fan of cameras. I only four of them for no reason. Uh, but. But I can see, I can see what, you know, I'm, I'm one of those I say, it's about the story. Just like you said earlier to get that engagement, you need a good story to go with this product that you're about to talk about, because if you just turn on your camera, put a couple of lights on and say, start talking about the camera only.

You're probably not going to get as much engagement as if you kind of stick a story in there. You know what I mean? So that's kind of like where there are they're coming from with that, with regards to it's it's about the story, but yeah, like you said, no, no, I'm just saying yeah, no, a hundred percent. I agree with you.

I like the story for me is the camera that's I feel like people, basically what I'm saying is like, I would build the story around. Uh, and it's like, well, it's not about the camera. Like go make something with the camera and then come back and tell us what you made. It's like, well, I did make something. I made this video about it.

Well, yeah, I think Tor Mondo's point like Armando, I've seen his, his videos. I don't see them all, but Armando is awesome. No, he's a great friend, super talented. He enjoys making those short films and that's kind of what it is like he enjoys. So he gets this product that, you know, I'm sure he loves and all that stuff, but he goes, let me go do something I love to do and tell you about it in that context, you know, um, if you like doing sports.

Go shoot sports with this camera and then talk to us about it. Let us know what I liked, what Matt Johnson's doing. Matt Johnson gets his camera and gives it its review from a wedding filmmakers point of view. So those are the things that kind of people want. And he likes what a healer I've interviewed.

I've interviewed him on my show as well, and we're good friends. And, um, and he, I was like, there was a point where in our interview where I asked him, I was like, so do you like shooting weddings? He's like, I love it. I was like, really? So I was like, it's, it was an interesting thing. He actually really enjoys it.

He has a great business doing it and you're right. Like he comes at it from that perspective and that makes his content very specific. And he, he gets, he gets work, um, from his channel to cause people he's like, you'd be surprised. Brides and grooms, we'll just like be searching on YouTube for like wedding filmmakers on YouTube.

And then all my videos show up and he books clients from people who aren't even filmmakers just cause he's so ingrained to mean that's the way it helps out. Me and he, and I did an episode on my, on my podcast talking about commercial clients. Compared to, um, residential clients or individual clients, I guess that's a huge benefit for him and having his channel is because just about everybody that watches, this show could be a potential client.

It's not the case for me because I'm more, my commercial clients are not going to be looking at my channel because I'm not catering to them. I'm catering, you know, I'm talking about stuff that people that want to be YouTube want to talk about. So it's, it's, that's a very big plus for him, but either way, he, he's doing great work and again, it's very niche based and, um, and he's kind of, he's, uh, he's doing just a fantastic work.

It's also a funny dude, a hundred percent super funny. Love that guy. Yeah. And again, I just want to reiterate that, um, anything that may be taken as criticism is constructive and. Uh, by any means accusatory. I am good friends with our Bondo. I'm good friends with like a lot of these people that I've mentioned.

I know personally, um, I would love to, if any of them wanted to re if they're listening to this and they want to reach out and be like, Hey, you know what, you're kind of right about this. Like, how can I change this or that or whatever. I love the YouTube so, so much. And I feel like it's kind of, um, I'm not, I don't know many guys in our niche that LA like genuinely love YouTube.

So, and that's kind of, my problem is like, am I in the wrong niche? You know what I mean? Like with this type of passion and energy, if I put it towards a different niche that we're talking. A hundred thousand views as kind of your barrier of success. We're talking millions in a different niche. Like I that's been my kind of internal struggle is like I threw in through feel more passionate about being an entertainer than anything.

Um, but I just happen to love cameras and technology. So I've kind of just been thrown into that. Yeah. I'm pretty sure that there is a way you can combine all of that. So for example, Uh, for me, I'm a, I'm more of a sort of professional in the sense that I, I do commercial work. I do big events and I have a whole team of people that I coordinate with.

So I'm in the more of the professional sort of level. I'm not really in the YouTube type of level. This is really more extracurricular activity for me. Um, having the podcasts and all that stuff. So I'm, I would, I'm what you would call one of those viewers that really doesn't pay attention to the entertainment side of a camera review.

So I gravitate more toward Gerald on done. Anytime a camera comes out. Cause I want to know everything about this camera inside and out. I know. And so that's the guy to go to, to know everything about not to be entertained. So I don't listen. I don't look at a potato jet. I don't look at. Channels that more, make it into a show, more personality, right?

Because that's not what I mentioned. I'm interested in the information now. Not every viewer is going to be like me, but I'm doing it to see how this can benefit my business. You know what I mean? So I want to see it from a professional point of view. That being said, I really, I love, I really enjoy Casey's videos, camera, conspiracies.

That guy is hilarious. So when I only want to be, he wants to be entertained. I'll go watch Casey, because he is just funny with all his antics. It's just hilarious to watch, even though he's probably one of the most least qualified and he says it himself to like review cameras. I don't go for him for the information I go for him to him for the entertainment of talking about these Cantor persona.

Yeah. Yeah, camera conspiracies. I love that channel. And I think the great thing that you pointed out is like, he kind of has this understanding that, uh, like, you know, going into it that it's, uh, a meme, you know, the whole thing, the whole entire thing, every video is, is a joke. So, um, that's the difference is.

Yeah. In the past, I've tried to experiment with jokes, but then I also do real videos. So it kind of splits the audience a little bit. So, um, yeah, but this is all interesting data for me to listen to though, because I think that that's like been, my struggle is like, I feel like people in our niche really just take themselves very seriously and that's not bad.

And they just want to kind of come here, come to listen to the specs and look at the reviews and they don't want to fuss around with anything that gets in the way of the information that they're coming there for. So, um, and you look at like MKBHD, for example, he's the biggest tech reviewer on the planet, I guess, um, him in Linus tech tips and, um, You know, his stuff is extremely valuable.

He always comes at it from like a certain angle. He's always got, um, just great value that he's adding. And it's not like entertaining in that way that you would consider like a, a comedy show, but it is entertaining for tech enthusiasts. Um, he doesn't do anything that is kind of like outside the bounds of.

I dunno. I, I don't see it. It's entertaining in that. I love the shots that he has all the time. He always has great shots of the products. He, he he's able to formulate. He's able to formulate his point in a very efficient way that it's easily consumable. So it kind of works for him and anybody that wants to know anything about the next iPhone that's coming out.

That's the guy to go to and get his review on that. Just like any camera Gerald is the guy to go to get really the, the, the main meat and potatoes of this new camera, you know? So, um, yeah, there, there in LA I think Lee, I feel like I relate more to kind of Linus tech tips. I don't know if you've ever watched, I've heard of them, but like, He does a very kind of high level tech stuff often where he'll like, do a whole breakdown of like, is it setup with servers and all this crazy stuff.

Um, but yet he keeps it highly entertaining somehow. So, um, and then he's got multiple hosts and like a full, you know, massive crew. I think he's got like 30 or 40 employees now. Wow. Um, writers, shooters it's really well shot. I think that's the underlying thread for a lot of the biggest creators in the tech and camera space is like, it kinda needs to be shot well, because it, it kind of goes alongside the product of like this proves that we know what we're talking about.

And then within that you can be silly. Yeah. I definitely agree. Um, yeah, it's, after a certain point. It's still very much about the story, but there's something that you have to have that quality there because once I start watching a channel, if I'm looking for something, that's not really, that's, there's not much out there about it.

I'll go in like, like the other day I was looking for a tripod review on a certain tripod and I go out and I noticed there's not that many reviews out there on this particular tripod, the ones that are out there is like, oh, I would say like 50 views, uh, you know, shot on a flip phone, maybe, you know, just awful quality.

Uh, but you know, it's, it's the only thing that was out there. Uh, but, uh, it's just, uh, you could absolutely tell it. And obviously if I have options, I had to watch it. Cause I didn't have any options, but if I had options. I'm always going to the, I gravitate to the one that has a nicer first frame, you know, that has a nicer opening.

I don't know. It's just one of those that you're bringing up a good, sorry. I keep cutting you off here, but I'm, I'm inspired by what you're saying. Cause again, you're kind of bringing up some, uh, some interesting like, um, research for me because there is another route you could take that doesn't require, um, a big epic, you know, crazy use YouTube kind of idea.

And that is the kind of, I don't know if you're familiar with a channel called think media, they talk about YouTube. I've had shown kennel my on the podcast. Yeah. Okay. Yeah. Sean is awesome. He's a believer. Yeah. Awesome guy. I've met him a couple times at like nav and stuff and um, Uh, anyways, their approach is kind of the shotgun approach where they're kind of reviewing every camera.

That would be interesting in their niche talking about almost every topic within their niche, you know, posting five videos a week, basically like, and maybe they're only getting, you know, 10,000 views, a video for a 2 million sub channel. But if they're doing five videos a week, you know, I think that's, I don't think they're actually doing five, but let's just say they do three a week.

Um, collectively over time, that adds up to a lot of views. They have a massive library that is completely just locked into the YouTube like search algorithm. And so when I hear you say that I could take another approach, which is I just review every freaking thing I could possibly get my hands on. With my mindset of like trying my best to keep it entertaining, but also informative well shot well-made and just have a shotgun approach of like every product that way it's just like Dave Mays, like archive just has everything you could possibly imagine, but that's not playing the YouTube game in the way that it's being played these days, which is high-level concept.

Good thumbnail. Good. You know, overall story that holds your attention to the end. So I dunno, maybe that's like a website where it's like a Patrion thing. Like you subscribe to patron and I review, you know, 20, 30 products a month, uh, on that, which would be exhausting. There would have to be like low scale in terms of like quality.

Just set it unless you have a set that you can just go and have there always only for that channel. One of my favorite, maybe that could, that could be a separate channel. No, no, no, definitely. What, one of my. Channels, uh, especially when I was starting off, um, was film, right. Film, riot. I started on film.

Right. And Ryan, you know, what's funny. I had, I had Ryan on the show as well. Um, what's funny is that I don't do VFX. I don't do these Hollywood movies. I don't do narratives. I really don't. I also, I just really, aside from the fact that, you know, they were helping, uh, the, uh, the, the episodes that they had, where it was.

How to light for an interview, you know, um, the camera reviews, um, lighting techniques, audio techniques, things like that, equipment stuff, things that really mostly pertain to me. Um, I love to watch those the most more in-depth put it that way, but then what kept me on the other ones was their antics, their skits that they do all the time.

It's hilarious and how they made their ad reads. So funny. I actually wish they would bring those back. They're coming back with that a little bit because, uh, they, their, their, their ad sponsor ads started becoming funny. Again, I love the, when, when, when Josh would yell from behind the camera and some funny stuff there and in the middle of an ad read, and he would interrupt Ryan there a little back and forth.

It's just really, really funny. Uh, Ryan's amazing. And his channel is crazy and he's been a good friend over the years. And he was partly like, when I got the offer to work for indie mobile, I tapped into him, I called him up. I was like, can I, should I do this? And he kind of told me that I should. Um, even if it's only for a couple of years and has kind of been like, because he's really the only person that I can think of that in our niche has been around kind of since the beginning and has had really good success.

Um, he's always been like somebody I really look up to and respect and, um, you're right. Like he kind of balances the YouTube vibe with the filmmaking niche. I'm looking at his channel now and like his thumbnails look very cinematic, but they're also very click baity also, but they're so that. Doing the sort of like the YouTube thing, but it's not cringey.

Cause it looks more cinematic. Their stuff is phenomenal. And I know that they've been really putting a lot of effort into making all these downloadable packs, these audio packs, these sound packs, these graphics that you can download on their store. They've been doing just a great job for a very long time.

They've been very consistent with all that. Yeah. And they, um, yeah, so yeah, I mean, Ryan, doesn't just do indeed, uh, or not any mobile film riot. Um, he's also, he owns a couple of other channels and he has a game. They have the variant channel and yeah, the comic book stuff. So I think those are a little more, I think he might have more YouTube success with those technically in terms of views, what he loves them.

He loves the film. So I want to go back to a little bit and discuss a little bit of the. Uh, you mentioned that the views are down all across the board with all these channels. Um, and I'm wondering if, because I, I have noticed a shift, let's say, for example, Peter McKinnon, I have noticed a shift in his content in the past year or two, where it's a lot less educational stuff and a lot more of what he loves, you know, the personality kind of stuff, logging stuff, and, and same thing with Saint Matty as well.

So, um, I was trying to find a review on a camera. I forgot which one it was maybe a seven S3 when it came out or whatever, and it was a 10 minute video, but the first six, seven minutes of it was just logging. Yeah. Yeah, this is, I hate to say it, but I, I relate to that. I was looking at his review of the  and he didn't actually start talking about the camera until about five minutes and 68 seconds or five minutes and 38 seconds in.

Um, and yeah, it's, it's interesting. I mean, what was your, yeah, no, no. And I'm trying to see if, could this play a role and I'm, I almost know the answer into like the viewership, you know, cause I even read in the comments where it's like, man, when are we, you know, when are we either getting to the, to talking about the camera?

Or this was like a 10 minute video, only two minutes of this 10 minutes. It was about the camera. And then like Peter McKinnon. This is like, uh, I didn't see anything in a comments. I mean, don't get me wrong. The content that even Peter's talking about, these coffee makers that are very unique. Heard or seen of these things.

Very cool. It actually, when he posted it on social media, cause, um, I don't watch it on YouTube, but when he posts it on social media, I actually kind of, I'm interested in knowing about this coffee maker is pretty cool stuff, but it doesn't bring me value. It brings me now more entertainment than anything.

Um, if you're in, in, you know, if you're into that kind of stuff, but I don't know. I definitely know. Notice the shift in content is what I'm trying to say. Um, I'm no like crazy expert here. So, you know, That's my disclaimer, but based on my experience, uh, being, you know, hosting into mobile and having some success there and with Canada Tika, and then also just doing a lot of research on this exact topic.

Cause I'm trying to figure it out too, because I'm in this niche. So I'm literally trying to figure out what's going on. Um, I think a lot of those guys are kind of doing what Casey Neistat did four years ago and that doesn't work anymore. Like that's not how YouTube functions anymore. And the reason it worked so well with Casey Neistat is because at the time YouTube was, um, encouraging creators to post more frequently rather than having banger videos once a month.

So it would actually be better for Peter to spend. Again, this is just from a YouTube viewership perspective if we're talking. Yeah. If Peter McKinnon wants to get 10 million views on a video, he could because he has all the connections. Imagine if Peter McKinnon tapped into the potential of what he has, the, the access that he has with Casey Neistat, with Mr.

Beast, with MKBHD, creating something in the YouTube space, with his giftings as a filmmaker and being in the filmmaking niche, he's able to do that crossover, if you wanted to, and potentially do a video that would blow up and be astronomical in terms of views for our niche, but he's not doing it. And I think it's because, um, maybe if he listens to this, he'd be like, oh yeah, I could do that.

Maybe he just hasn't thought about it, but also. I think they're just focused on building their community. And what they're doing with these vlogs, I think is beneficial, um, to create kind of super fans where Maddie and Peter and potato jet are creating these blogs and the people who do the views might be lower than if they just did one banger video a month, they got millions of views.

But what they've done is they've kind of created a community of tens of thousands or hundreds of thousands of people who are actually invested in their lives and like really kind of into the reality TV aspect of what they're doing. And those are the super fans that will buy. The shirts and the backpacks and the Lutz and the things that they sell.

Um, and probably long-term is, um, a good strategy to have because, um, overall, you know, the next decade of their life, if they're able to kind of sustain a very solid fan base, they can make a living, you know, for the rest of their career, because these people are super fans, just like, you know, if you listen to van Halen, anytime van Halen was in your town, you're going to go see him.

You know? So, um, anyways, I think that's ultimately what they're doing is they're creating those super fans, but from a YouTube perspective, if you're trying to play the YouTube game, what they're doing worked, uh, 45 years ago when Casey was blowing up on Logan, Paul and Jake, Paul were doing the daily logs, basically that's when Peter McKinnon blew up was during that era.

So I think Peter sort of like. Infusing tutorials and education with a vlog. And that's how he got people hooked on his content because he's a great on-camera personality. It's super engaging. Like if you watch him as an entertainer and a person it's easy to get kind of addicted to the McKinnon, like personality, cause you're just like really kind of hooked on it.

And so now I feel like he's kind of gone the other way, a little bit where it's all personality with very, you know, not a lot of focus on search traffic and like, I'm going to talk about this thing that can maybe actually help somebody. Um, he does, again, I'm not saying he doesn't review stuff and do tutorials cause he does still do tutorials and reviews, but it does seem like generally he's basically just doing vlog content, which means that he's building a solid fan base, but he's not necessarily playing the game of like trying to get a million views of video.

So it's just two different strategies. Um, the Mr. B strategy is a very young man strategy. Single non-married like his goal is he's only 23 years old, you know, Jimmy or 24, I think. Um, and so he's not married, doesn't have kids like he's really young and he's been doing this for a decade now. Um, and he's just driven to get the most views possible.

He's spending every dollar he makes on the videos. Um, and that will probably work out for him. Well, as he ages and matures, because he'll have gathered hundreds of millions of people that are his fans that will, you know, he'll be able to do TV shows, he'll be able to do more YouTube. You know, matures over the next decade, 20 years from now.

Um, but what McKinnon and Maddie and in my opinion are doing is they're creating a longevity approach, which is like, they're not super focused on super click baity things. They're not super focused on what everybody else is doing in terms of just reviewing and doing tutorials and things. In fact, you could argue that you could get all that information from other people that have two or 3000 subscribers, because that's kind of a quick and easy way to blow up is to talk about something that's trending or to talk about a technique that people need to learn.

I would argue that if they did that they would continue to grow a little bit more. Um, and I would also argue that they have a great opportunity that I don't think they're taking advantage of with the connections they have. Um, but, um, that being said, uh, I think. It seems like they're pretty happy with how things are going.

And I know McKinnon is making millions of dollars, so I think he's totally fine. And he's a, he's a husband and father too. He's got kids and like, so he's treating it like a job. Yeah. And I, and I've told people, um, I've told people that it's not easy to, to build content. So I had, uh, I had a client that wanted to start their channels or their podcasts just like I'm doing mine and do all this.

I know the client very per and on a personal level as well. And I told them, look, I could tell you that even if I was to, um, do all the work for you, I do the shooting. I'll do the editing. Um, I'll do the uploading. I'll do the description, everything for you. What I cannot do for you is something that you're going to have to kind of commit to, uh, doing consistently.

And that's going to be difficult. Even that alone is going to be difficult for you. And that is finding your topics, finding your guests, all this stuff that takes work as well. And I'm telling you this from experience because I've been doing my podcast for three years. It is time consuming to try not only physically, but mentally.

These are things that you have to think about on a week to week basis. Um, when I started my podcast, I started doing three episodes a week, you know, three, three episodes a week. And I was doing, I dunno, how long that lasted for it lasted for a good amount of time. Put it that way, but it made it admitted.

First of all, I made it much easier when I had. Uh, static, cohost, you know, much easier because I don't have to go look for a host. Hey, let's get on. Let's talk about this. Let's talk about that. Let's talk about that, right? Not a problem. Great. Yeah. Now what else? Uh, then we went down to two episodes. Now I'm down to one.

Now I'm down to whenever I can type a deal, but again, it's not my podcast. Wasn't really mostly about bringing me money or anything like that. It was really more to put out information to connect. Um, it has brought me good in direct work, but that was never the goal. Um, but yeah, so I know firsthand and on top of.

I was on, I was, I was the DP for the IMF fleet podcasts with Brandon Marshall, Fred Taylor, Chad Ochocinco, and shining Crowder. Uh, those guys kind of broke up already and I'm working with the pivot podcast now, which is only Fred Taylor, Channing Crowder. Um, but now, but when they were, I am athlete podcast, they once had Jake Paul as the, as the, as the guest and they act cool.

And they asked Jay, this is when Jake was like really getting into boxing and whatnot. He already had like, what two wins already, but with like no name people, essentially. Um, okay. And he asked me the question, what's harder boxing your YouTube thing. He said, YouTube being hands on. Way harder. And I was probably the only one cause I, you know, I know all the guys and what not, and they're all pushing back.

Like no way, man football is way hard and listen, I played football myself. I played in college. I, you know, I, I kind of know they kind of entails to, to be a football player, but you, tubing is harder, bro. You tubing, it's harder. Mentally, it takes a toll. That's why there's YouTube burn out. You've never heard of football burnout.

That doesn't happen. That's not a thing we have days. Like we, we go through all that stuff again. I've done them, both you, two being in the capacity, put it as a, in the capacity that Jake Paul was doing it. We're talking daily blogs, daily videos, all this stuff to have to think about that kind of content what's engaging, what you know, all these lines will.

Rick shield does to, to make sure you, you put that line. In there to, to stay tuned to the end, all of this stuff, all this stuff that goes into making a YouTube video, engaging, not just putting any video up, make it engaging, make it attractive, make more people want to watch. There's no end to that. It's a bottomless pit, nothing, nothing is going to fill that.

You know, so it's a nonstop thing. So you tubing is, is, there is very real burnout that ha that goes with that. That's why for you, it was very good that you took a whole year off to take a break to kind of reanalyze recalibrate yourself. And I would even advise every utuber to purposely plan a break plan a month where you're just off of YouTube for 30 days, take 30 days, go on a trip, recalibrate yourself, come, you know, and then get back to it.

But I think that that. Essential. Yes. In 30 days you might get a few people unsubscribed or whatnot, but you're refreshed. You can come back with clear mind, you know, think of new topics. It doesn't mean don't think of anything. If something pops up in the top of your head, something like, man, this would be a great video.

Write it down. I'm sure every YouTuber does that. I do that. Um, but a hundred percent, write it down, put it away, enjoy your vacation and enjoy your days off. Enjoy your family. Enjoy whatever it is travel, but you have to step away. You need that break because if not, it's just going to be detrimental.

You're just continuing to, to try and fill a bottomless pit. That's never going to be filled. You know, it's just, you need that refresh. So that's what I mean. I would highly recommend a lot of YouTubers to do that because that's just, it's going to happen. It's not when it's not, if it's one. Absolutely. I agree with everything you said.

Yeah, I, um, I mean, I've, I've never, I was never an athlete. I was in marching band, so I was one of the nerds that, yeah, but that was hard little toughness and mental toughness is they're very two different monsters. I would take physical toughness over in any mental toughness, anytime, just because, you know, I was kind of bread that way, but, um, mental toughness and mental capacity to kind of think about these things and not drive yourself nuts.

It's, it's tough. It's a real thing. Um, so, you know, that reminds me, reminds me of a pirate. Um, he had a steering wheel stuck in his crotch and he said, Arik, it's driving me nuts.

I think that's good.

Oh, man, that's a good ending to the show to the Africa. Can everybody find all of your stuff, the new channel and all that? Um, sorry for the sound. It sounds like my VHS player just started rewinding itself. Um, Dave Mays, D a V E M a Z E. Um, I was going to do this Dave Mays, 2, 2, 2 thing. Cause it was like a number that was special to me and my wife, but then I acquired that URL for my personal channel and then I got Keno, Tika, and now I deleted it from my personal one, but for some reason, like in their system, it hasn't like gone back on the market.

So it's actually Dave May's one. Like if you go to youtube.com/dave Mays and I just added the number one. So because some joker has. The URL, you know, youtube.com/dave Mays. I need to figure out how I can get ahold of that. But anyways, yeah, just search Dave Mays and it'll pop up. Awesome. I'm going to be putting links to that on the show notes for this episode, but dude, thanks so much for coming on and sharing your story.

That was awesome. Thank you, Ariel. It was a pleasure. It was super fun. Uh, and yeah, go check out the golden hour podcast as well. I host that each week with different guests and uh, yeah. Thank you so much. Appreciate it. So there you have it. I hope you like that conversation. I hope that it sparked some thinking on your part regarding YouTube channels and how to start one, how to build one, how to retain one.

It's definitely no walk in the park. It's very, very hard work, but anyways, I hope you guys are able to walk away with some good knowledge on this episode. And I definitely look forward to Dave Mays coming on the show again. Uh, I'll be putting links to all of his channels and links and content on the show notes for this episode.

So you know where to find those. And until next time, my name is Ariel Martinez. And thanks for joining us on the Miami video podcast.